![]() ![]() NBA rosters at the start of the 2015-16 season featured 100 international players from 37 countries and territories. The league has established a major international presence with games and programming in 215 countries and territories in 49 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. TISSOT is the number one Swiss traditional watchmaker in terms of volume and a member of the Swatch Group – the world’s largest watch producer and distributor. Last October, TISSOT became the Official Timekeeper of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League), the watchmaker’s first partnership with a major North American sports league in the company’s 160-year history. The league has since made a number of enhancements to shot clock technology. The NBA introduced the 24-second shot clock during the 1954-55 season as a way to speed up game play. “TISSOT’s expertise and groundbreaking timing system developed exclusively for the NBA will provide us with the most sophisticated shot clock the league has ever had, enhancing our game on the court and providing a sharper viewing experience for fans.” “The NBA has depended on accurate timekeeping for more than 70 years, and in all that time we’ve never had a partner like TISSOT,” said Michael Gliedman, NBA Senior Vice President & Chief Information Officer, Information Technology. Our shared love for precision and passion for sport is leading us to push boundaries to enhance the experience of basketball for everyone involved with new technology and innovation and this is only the first step.” “Our collaboration with the NBA is bound for greatness. “TISSOT is proud of confirming its expertise in the world of basketball timekeeping by presenting this new shot clock,” said François Thiébaud, TISSOT President. Each shot clock will feature TISSOT branding, another sign of the company’s increasing presence at NBA games. Clock and scoreboard operators in all arenas will control the system with TISSOT’s proprietary software, which offers an intuitive and uniform interface. The new system simultaneously transmits exact timing data to all in-arena scoreboards and video equipment, letting fans follow the action within fractions of a second. Transitions between numbers are instant and undetectable even by high-speed TV cameras, resulting in definitive footage that will further assist NBA referees and the NBA Replay Center in evaluating certain critical calls. It integrates the 24-second, timeout, and game clocks in one piece of hardware – a first for the league. The clean, sleek shot clock is visibly free of cables and conductors and equipped with TISSOT’s LED glass, making the clock nearly transparent when in use and fully transparent while turned off. ![]() The integration of the new TISSOT shot clock and timing system marks the first time the league will use the same clocks and timing equipment across all 29 of its arenas. The new shot clock will debut July 8 at Samsung NBA Summer League and will be integrated into all NBA arenas for the 2016-17 season. NEW YORK – The NBA and TISSOT announced today the launch of a groundbreaking integrated timing system and a new shot clock with innovative LED glass technology developed exclusively for the league. ![]()
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